Andrew Yang Logo Concept
Client:
Personal Work
Task:
Create a identity system for a notable politician in Andrew Yang
Goals:
Express the ideas and identity, in a visual form, of a political movement
Display competency in logo design and visual branding.
(Note: this is not intended to be an endorsement, either implicit or explicit, of Andrew Yang or any campaigns he has run or may run in the future.)
Brand Inspiration
Andrew Yang describes himself as an innovative politician, and I thought that the statue of liberty, while a symbol of the past, harnesses the chrematistics I wanted to express.
Many of our ancestors saw the statue of liberty as a towering beacon of what is possible in a new life in America, and I wanted to represent Yang the same way.
Primary Logo
Sun:
Symbolizes Yang’s role in bringing a new dawn to American politics.
Torch, Person, & Y:
Represents that the people are the torch bearers Yang’s movement.
Secondary Logo
Yang’s Name & Sun
Putting Yang’s name in front of the sun element puts him at the center of attention.
